Welcome to my blog, where I am working towards producing a music video accompanied by ancillary texts for the track It's Ok by Atomic Kitten

Sunday 23 June 2013

EG3: Mumford & Sons - I Will Wait

ACT: Mumford & Sons
TRACK: I Will Wait
YEAR: 2012
DIRECTOR: Fred & Nick
GENRE: Indie Folk
MAIN AUDIENCE: 15+
LYRICS: http://www.azlyrics.com/lyrics/mumfordsons/iwillwait.html


VIDEO:

RELATIONSHIP BETWEEN VISUALS + LYRICS:
The band playing on stage
Because the band are singing live, it automatically creates a connection and link between the song and the band. Their passion for the song can clearly be seen through the way they perform and how they interact with the live audience in front of them. There is no other narrative inter-cut into the footage, which, unexpectedly, helps to keep the audience engaged as it draws you in to the performance. 

PERFORMANCE, NARRATIVE + CONCEPT:
There is no narrative followed, but the concept is a concert, with a simple set up in an arena and a stage. 

PERFORMANCE STYLE:
Audience
The video is a live performance of the song at a concert. The band are shown playing their instruments on the stage, and a a crowd of fans is shown dancing along to the song. The video achieves verisimilitude as the set-up and location is realistic, and it has the effect of imagining yourself there and joining the crowd dancing. When the camera's aren't on the band, they are either on the instruments to demonstrate the live gig and music, or the audience, enjoying and dancing to the song. 

Country Winston
STAR TREATMENT:
Marcus Mumford
Marcus Mumford is the lead vocalist of the band, and he takes the lead role in this song. Because he sings all the verses, and the others sing in the background, there are many close ups of him. However, there are close ups of the other three as they sing too, to signify that the band are equal in what they do. 

AUDIENCE:
Because the set-up is a live concert, an audience is incorporated into the video. The audience are all dancing along to the beat of the track, which represents the audience and fans of the band and their music. 

PACE:
Close ups of the instruments
As the pace of the song speeds up during the chorus, so do the shots. Close ups of the hands strumming the guitars and playing the piano increase the effect of the fast editing and pace of the music, which engages the audience. As the verses are played, the shots tend to be longer and long shots to portray the whole atmosphere, rather than the quick intimate features of the instruments. 

LOCATIONS + MISE-EN-SCENE:
The video is all shot in one location whilst the song is being played, however before the song begins, shots of a road in a desert are shown whilst the words 'The Road to Red Rocks' appears followed by 'Mumford & Sons, I Will Wait'. There is then a 2 second clip of an aeroplane landing, although this is the only time this location appears in the video. The main location is some kind of arena or theatre, with high rise seats and a stage. 

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