EG5: Disclosure - F For You

ACT: Disclosure
TRACK: F For You
YEAR: 2013
DIRECTOR: Ross McDowell and Ben Murray
GENRE: Deep House
MAIN AUDIENCE: 15-25
LYRICS: http://www.azlyrics.com/lyrics/disclosure/whenafirestartstoburn.html


VIDEO:

RELATIONSHIP BETWEEN VISUALS + LYRICS:
Although the lyrics tend to be repeated throughout the song, they are clearly about some kind of relationship which revolves around lies. In the video, there is no reference to this relationship, as the only visuals are Guy and Howard Lawrence themselves performing their set. 

GENRE CHARACTERISTICS: 

Godskitchen superclub brand

Flashing lights in the background

In the 80's and 90's, house and rave clubs like The Godskitchen superclub began to host house and dance music events across the UK, and even Europe. Since then, clubbing has become an important factor in teenager's and young adults' social lives across the world. Clubs are typically known to play house and dance music, and there are always strobe lights of all different colours and intensities. This is reflected in the video, as the film of the boys is in black and white but the background flashes different colours when the beat begins to pick up. As the beat drops, the background shows various images of animated faces (which is Disclosure's signature effect) and the two boys DJ'ing. 

Howard Lawrence

Guy Lawrence

PERFORMANCE STYLE:
The video shows Disclosure performing the song on a stage on their DJ sets. The track is the first song on the album 'Settle' which doesn't feature a guest vocalist. Guy Lawrence is the lead vocalist on the track whilst his brother, Howard, acts                                                      as a backing vocalist. 

PACE:

Flashing lights compliment the fast paced shots

The beginning of the video is a slower pace, before the beat in the track drops. The shots begin to speed up once the beat drops, and the flashing lights have the effect of making the pace appear even faster. The house/dance genre is reflected in the video with the use of faster and shorter shots, which creates a sense of being in a club and dancing to the track yourself. Because this style of music is aimed at 15-25 year olds, the fast pace keeps the audience engaged on the video as well as the track itself. 

Long shot at the beginning of the video

SHOT VARIETY + SET-UPS:

There is only one set-up throughout the video. There are also many long shots of the two boys on the stage, with the background screen in shot. There are also close ups of the two boys when they're lip syncing. As the pace and shots speed up, the camera focuses on the background and the equipment more than the boys themselves, which reflects the beat of the music. 

Disclosure's 'signature face'

LOCATIONS + MISE-EN-SCENE:

There is only one location used in the video, which is an open stage with two DJ sets. The location and mise-en-scene are simple, with a plain stage and 2 DJ sets, but the background screen with the flashing lights makes the concept appear busy and manic. Disclosure have a 'signature face' which they use in the majority of their videos and on album artwork. It appears over the boys' faces and on its own amongst the others effects on the screen. 

Stage set up with the 2 DJ sets