EG15: McFly - Love Is Easy

ACT: McFly

TRACK: Love Is Easy

YEAR: 2012

DIRECTOR: David Spearing

GENRE: Pop rock

AUDIENCE: 12 - 18

LYRICS: http://www.azlyrics.com/lyrics/mcfly/loveiseasy.html

VIDEO:

Sprinkling the blue glitter onto the flowers to signify
the rain

RELATIONSHIP BETWEEN VISUALS + LYRICS:
At the beginning of the video, Tom (lead singer) is shot playing a pink ukulele, to attract the primary female audience. For example the lyrics 'Today I'm laughing the clouds away, I hear what the flowers say, and drink every drop of rain' are reflected in the video through the use of props. Dougie (bass player) is holding up clouds behind Tom as he lip syncs, and then Tom sprinkles blue glitter onto paper flowers, to signify the rain drops watering the flowers spoken about in the lyrics. 

Looking directly into the camera 

GENRE CHARACTERISTICS:
A common convention in pop music videos is having the group looking directly into the camera whilst lip syncing. This is often used to create a link and relationship between the band and the audience. It is also common for groups, especially boy groups, to wear matching suits and outfits. This signifies their connection and relationship.

Performing in front of an audience

The ending shot

PERFORMANCE, NARRATIVE + CONCEPT:

The video is entirely performance footage, but there is a narrative incorporated into the performance. The band start the video with relating the visuals with the lyrics, to create a clear connection, but towards the end, they all start to play their instruments in front of an audience, as if they were playing a gig. 

AUDIENCE:

The target audience shown
in the video holding fan signs

At a point in the video the set up becomes a gig, and fans are shown dancing and holding up fan signs whilst the band perform. The audience are young teenage girls, which reflect the primary female audience. At the end, there is a little hand made stage which the group is holding which says 'for the fans'. This signifies how important the relationship between the audience and band is for a successful music video and music career.

Lyrics written on a red umbrella. The colour red signifies
the theme of love and romance.

LOCATIONS + MISE-EN-SCENE:

Only one location is used throughout the entire video, and this location is a stage in a hall. However, there are many props used to create different scenes and backgrounds, which keep the audience interested in what's going on. The props all relate to the lyrics, for example umbrellas with the lyrics written on them, and numbers to signify the 'equations' mentioned in the lyrics.