Welcome to my blog, where I am working towards producing a music video accompanied by ancillary texts for the track It's Ok by Atomic Kitten

Monday 23 September 2013

EG14: Girls Aloud - Can't Speak French

TRACK: Can't Speak French
YEAR: 2008
DIRECTOR: Petro
GENRE: Pop

AUDIENCE: 15-35

VIDEO:

RELATIONSHIP BETWEEN VISUALS + LYRICS:
The dining room
A link between the lyrics and video is created through the setting and costumes. The setting is based on an 18th century dining room, however there is a modern element to the video to attract a younger audience. The colours are brighter than the stereotypical french fashion. The other women in the video all wear long, floor length dresses, and the differentiate the group from the others, they are wearing short dresses.

The end of the video, dancing on the table to
signify rebellious ways

PERFORMANCE, NARRATIVE + CONCEPT:
The video is based on the group walking into a dining room and seducing the male guests. The girls then begin to dance with the men, and by the end, the elegance has been destroyed by the girls' 'rebellious' ways. 

PERFORMANCE STYLE:
Performing a dance routine
The video involves lip syncing individually and as a group. The group are also shot performing a dance routine during the chorus. Towards the end, the men and other dancers join in. This creates another element of performance in the video, which allows the group to show off their ability to dance. Slow motion is also used in some sections of the dance routine, to draw attention to the women and the way they are moving. 

Close up of Kimberly Walsh's body
Dancing with the men is 'sexy'


MALE GAZE:
The girls are all wearing tight and short dresses, to attract a male audience. The dresses are also low cut, to emphasize the chests of the women. When the group begin to dance with the men 

LOCATIONS + MISE-EN-SCENE:
There appears to be only one major location used
in the video, which is a dining room. There is also then an open room in the same building used for the dance routine. The individual lip syncing scenes are shot in front of a plain paneled wall, with the background a different colour for each member.


Pink background used for a lip syncing shot










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